Andrew Shorten @ Adobe

Just over a week ago I had the pleasure of meeting up with Iain Dodsworth, founder of TweetDeck – one of the most-downloaded applications that have been built using Adobe AIR.

In this video Iain talks about how and why he went about creating TweetDeck, why he built it using Adobe AIR, what worked well (and what didn’t) during development, what he and the team have learnt from the whole process and his plans for the future of TweetDeck. He also offers up some advice for anyone else thinking about embarking on a startup venture.

The full version (below) is approximately 20 minutes in length, but I’m working on a shorter highlight video that hopefully we’ll get posted on Adobe TV – I’ll post a link to that in due course.

Last year I posted an entry about the launch of Fiat EcoDrive, an AIR application that can help drivers adjust their driving style so as to improve fuel efficiency, reduce Carbon Dioxide emissions and save money on fuel.

As a follow up to that, earlier this month Serge Jespers and I spent some time with Claudio Annicchiarico, who heads up Fiat’s Digital team in the UK, and also the creative development team at digital agency AKQA who built the application.

We created this video to go behind the scenes on the project, to understand why Fiat wanted to build EcoDrive and then from AKQA’s perspective to understand how they approached the project, the tools and technologies they used and what they learnt from developing the application.

The video is approx 20 minutes in length – if you’d like to hear what Fiat had to say and see a demo of the EcoDrive application then watch the first 7 minutes; if you’re interested in the development team who built the application and how they approached the project then make sure you watch the whole thing!

Do you have a cool Flex or AIR application that we should highlight in a future video – if so, please get in touch.